FOR IMMEDIATE RELEASE

THE MALL AT ROBINSON PARTNERS WITH PA RESOURCES COUNCIL & ABITIBI

Mall hosts a recycling drive in honor of America Recycles Day on Saturday, Nov. 18

PITTSBURGH, November 2, 2006-In recognition of the annual America Recycles Day on November 15, the Mall at Robinson is partnering with the Pennsylvania Resources Council (PRC) and Abitibi Paper Retriever to host a fun-filled recycling event on Saturday, Nov. 18 from 11am until 3pm. During this timeframe, individuals will have the opportunity to drop off mixed paper (junk mail, magazines, catalogs, newspapers, phonebooks and office paper), corrugated cardboard, ink and toner cartridges, and cell phones for recycling. As part of the celebration, everyone dropping off recyclables will be eligible to win gift certificates, coupons and other cool prizes from local stores! PRC’s Litterbug mascot and Pepper, the Paper Retriever, will be on hand to greet participants as they stop by. The event will take place at the mall’s main entrance by the Cafes’ (Food Court). There will be no charge to drop off materials.

“We are very excited for this opportunity to open our recycling efforts to the community by inviting them to help us make a difference and conserve resources,” said Shema Krinsky, marketing director, Mall at Robinson. “Sustainability is one of our core values and we continuously strive to help make the areas we live and work better places.”

The American Cancer Society is the selected beneficiary of the event: the more mixed paper collected, the more funds the Society receives through the Abitibi Paper Retriever® program, a free community paper recycling program that provides participating organizations additional funds while teaching the environmental benefits of recycling. Recycle Management Corporation, a local processor for recyclable material, will recycle the cardboard and also make a donation to ACS. Plus, Cartridge Outlet, a store within The Mall at Robinson, will donate $1 per ink and toner cartridge to The American Cancer Society.

“Funds raised through community efforts such as this one benefit the American Cancer Society’s programs of early detection and prevention of cancer, advocacy work, life-saving research and help local patients with services and information,” stated Nancy Tilley, community income development director, American Cancer Society.

Cartridge Outlet, a retail outfit specializing in refilling inkjet cartridges and providing businesses with customized cartridge programs, will collect the cartridges. Cell phones will be collected as part of the Verizon

Wireless HopeLineTM Program, where Verizon Wireless focuses primarily on putting wireless services to work to combat domestic violence. Individuals can drop off the phone, charger and battery. More than 2.5 million wireless phones have been collected by Verizon Wireless since 2001 to be refurbished or recycled with all proceeds benefiting domestic violence victims and advocacy organizations.

PRC, a non-profit environmental organization specializing in recycling, waste reduction, and litter prevention, is helping to coordinate the event. PRC’s mission is to promote conservation of our natural resources and protection of scenic beauty through public education and outreach in a collaborative effort with government agencies, business, charitable foundations and other nonprofit organizations.

“It is our pleasure to partner with the Mall at Robinson and the Abitibi Paper Retriever Program to provide this opportunity for residents to show their support for America Recycles Day,” said David Mazza, Western Regional Director for PRC. “Recycling conserves natural resources, saves energy and landfill space, and has a positive impact on the overall environmental health of the region.”

The Mall at Robinson is an 863,791 square-foot, regional shopping center located in Robinson Township, at the intersection of Route 60 and Route 22/30 on Robinson Centre Drive. The Center is anchored by Dick’s Sporting Goods, JCPenney, Macy’s and Sears, and includes more than 100 premier shops, Houlihan’s and a food court. For more information, visit www.shoprobinsonmall.com. The Mall at Robinson is owned and managed by Forest City Enterprises, Inc., a publicly traded (NYSE: FCEA and FCEB) national real estate company.

America Recycles Day (ARD) is a national all-volunteer, non-profit 501(c)(3) organization. ARD’s mission is to hold an annual national awareness event to promote the social, environmental, and economic benefits of buying recycled and recycling.

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